I translate complex ideas into stories people care about.
Content strategy, software, and video for teams that want their work understood. Sixth-generation the North Countryer, based in Riverside.
What I do
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Content strategy
Brand voice, editorial systems, and the discipline of cutting the third paragraph. For organizations that have outgrown their old story.
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Software
SwiftUI apps and small, sharp tools. Built around a real problem, shipped to one person first.
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Writing
Long-form essays, case studies, and the kind of B-roll your editor doesn't have to fix.
Read the blog →
Work
CareBridge Companion
Neighborhood Giving Map
Financial Wellness Library
Benefits Intake Console
Editorial QA Dashboard
Local Services Index
Blog
Making placeholder content do real work
How draft content can test structure, tone, and editorial workflow before launch.
A calm launch checklist
A practical pass through content, polish, and quality before a site goes live.
Writing useful summaries for busy readers
Notes on making previews direct enough to help someone decide what to read next.
Links
Demo research notes
Collected references for clearer strategy, design, and editorial decisions.
Demo workflow stack
Useful utilities for writing, shipping, and keeping small projects organized.
Demo source shelf
Background reading that shapes the site's plainspoken, practical point of view.
Have something complex to explain?
Taking on new projects in 2026. Strategy and prototype, four to six weeks, fixed scope. The first conversation is free.