I work on brand communications, social content, community photography, and the production systems that support them.
I produced Flight Paths, a documentary about how Emma found her way into Vermont aviation through a workforce partnership.
I led digital content through Vermont’s largest credit union merger, which created an organization serving 160,000+ members. The Taylor Hoar Racing series produced 248,491 views across 80 original pieces. A Wheels for Warmth post earned 65,906 views and 274 shares from a base of 25,000 followers.
I built the credit union's organic social program into a major audience channel. Annual impressions grew 319%, engagement grew 569%, and Facebook following grew 57% in one year. Organic social brought 33,000+ annual website users and exceeded mature email marketing by 58%. During COVID-19, one campaign reached 130,000+ Vermonters and raised $5,000, while I moderated 23,138 comments with response times under five minutes.
I worked on analytics, email, campaign messages, and the donation experience for Vermont's nonprofit newsroom. A simpler donation path increased conversion by 137%, and segmented email campaigns helped increase new subscribers by 20% in four months.
I ran the only public planetarium in Vermont, managed programming and staff, helped implement a museum-wide point-of-sale system, and represented the museum in local media. I also helped lead the 2018 Guinness World Record event that brought 1,580 people together for an astronomy lesson.
I developed content for college blogs and social channels, supported donor events, and contributed to a major website redesign. This was where digital communications became my job.
I managed websites, content systems, social channels, and digital strategy for Vermont small businesses. That early work became the first version of Ames Consulting.
Teaching skiing made technical communication immediate. The explanation only worked if the person in front of me could use it on the next turn.
