Public-service campaign · EastRise · 2024–2025

Wheels for Warmth

This project combines my photographs from the 2024 tire collection with the campaign I ran in 2025.

65,906Views on the leading 2025 post
274Shares on the leading 2025 post
138,563October 2025 impressions
4,553October 2025 engagements

The 2025 campaign

I wrote donation instructions and event reminders, then tracked the campaign results. The most-viewed post told people which tires they could donate and where to bring them.

The photography

The ten photographs below document the 2024 collection day through the volunteers, donors, tires, and work that made the event possible.

The 2024 collection day

Ten published photographs from the Wheels for Warmth tire collection.

Shown in an editorial sequence.

A volunteer in a safety vest waves in a parking lot.A volunteer stands among stacked tires beside a parked car.A volunteer wearing a safety vest works beside a tire-processing machine.A volunteer carries a stack of tires while another works nearby.Volunteers gather among rows of stacked tires at an outdoor collection.A volunteer sorts tires from a large pile.Two volunteers move a stack of tires on a hand truck.A volunteer pushes four tires on a dolly past a towering tire pile.A volunteer carries three tires across the collection site.The back of a volunteer's shirt reads, 'Let's Make a Difference.'