Sponsorship series · EastRise · 2024–2025

Taylor Hoar Racing

I covered the EastRise sponsorship through race days, portraits, community events, social posts, and performance reports in 2024 and 2025.

80Pieces of content, February–October 2025
22Race and event days, February–October 2025
248,491Views, February–October 2025
2,847Engagement actions, February–October 2025

Coverage throughout the season

I published race-day coverage, portraits, short-form posts, community events, and stories from Thunder Road history between races.

The Milk Bowl

In 2025, Taylor raced in Tracie Bellerose’s colors, connecting a current driver with the woman who became the first to qualify for the Milk Bowl on her own merit 25 years earlier.

Racing and portraits

Race-day, race-shop, and portrait photographs, shown from newest to oldest.

Shown in reverse chronological order.

Taylor Hoar in an EastRise Credit Union race suit waves while holding a young child wearing ear protection under a blue sky.A blue No. 2 car and a white No. 46 car race side by side past spectators lining the fence at Thunder Road.A blue No. 12 stock car streaks past the green retaining wall with the background blurred.A blue and yellow No. 2 stock car streaks past the green retaining wall, sunlight glinting off its roof.A Labor Day race graphic shows stock cars at speed beside a hand-drawn results card.Taylor Hoar’s red No. 48x stock car races past a Goss Cars billboard.Taylor Hoar's red No. 48x stock car at speed on the Thunder Road asphalt, the background blurred with motion.Black-and-white close portrait of Taylor Hoar looking through the visor of her racing helmet.Close view of the red No. 48x car’s door, roof number, cockpit, and sponsor decals.Black-and-white close portrait of Taylor Hoar looking through the visor of her racing helmet.Taylor Hoar’s red No. 48x car with an EastRise hood logo sits inside the race shop.Taylor Hoar's No. 48x race car with a large EastRise Credit Union hood logo parked in the race shop, a matching car behind it.Interior of a stock race car in a garage, showing a padded roll cage, removable steering wheel, gauges, and a racing seat with harness.The driver’s seat, steering wheel, gauges, and roll cage inside a stock car.A close detail of the EastRise Credit Union logo on red race-car bodywork.Taylor Hoar stands beside the No. 48 car in her EastRise race suit, holding her helmet at shoulder height.Taylor Hoar seated in her EastRise race suit, holding her helmet in front of the No. 48 car.Taylor Hoar sits cross-legged with her helmet in front of the No. 48 car.Taylor Hoar sits in front of the No. 48 car in her EastRise race suit, framed by a red roll cage.Black-and-white portrait of Taylor Hoar seated in her race suit inside the race shop.Taylor Hoar leans across the open No. 48 car inside the race shop.Close detail of Taylor Hoar holding the embroidered belt of her white race suit.National Girls and Women in Sports Day graphic with Taylor Hoar at the front of a lineup of drivers and cars.Black-and-white close-up of Taylor Hoar in her helmet above Taylor Hoar Racing and EastRise logos.Black-and-white view through a stock car's roll cage of a driver in a full-face helmet waiting in the cockpit.Taylor Hoar in an EastRise race suit waves to the crowd beside two children in blue Race to Read T-shirts at Thunder Road.Taylor Hoar's No. 48x car, its number in pink camo, races past crowded grandstands at Thunder Road.The black No. 04 and red No. 48x stock cars race side by side past the green wall.Black-and-white motion shot of Taylor Hoar’s No. 48x car racing beside another stock car.Taylor Hoar lies beneath a race car and works overhead with a hand tool.Black-and-white portrait of Taylor Hoar smiling with her helmet beside a stock car.Black-and-white headshot of Taylor Hoar smiling in a Taylor Hoar Racing shirt.Black-and-white profile of Taylor Hoar smiling in the race shop.Taylor Hoar works with a hand tool on a stock car in the race shop.Close-up of Taylor Hoar’s hands turning a T-handle tool on a race car.Taylor Hoar looks back over her shoulder while seated in the race shop.A red stock car with a NEFCU + VSECU hood logo rounds a banked turn.Head-on view of Taylor Hoar's red No. 48 car with a NEFCU + VSECU hood logo rounding a banked corner.A crew member in sunglasses looks through the open window of a red stock car.A crew member kneels and reaches through the window of Taylor Hoar’s No. 48 car.Taylor Hoar’s red No. 48x stock car races past the green retaining wall.Taylor Hoar in sunglasses and a black race suit stands between stock cars in the Thunder Road pit area.Taylor Hoar’s red No. 48x car leads the red No. 04 car past the green retaining wall.Taylor Hoar sticks out her tongue in a red-lit portrait wearing her black racing suit.Taylor Hoar smiles in a full-length portrait, holding her helmet under red studio light.