Website launch · EastRise · 2024
EastRise website launch
I worked on content, photography, migration, quality assurance, and conversion-weekend implementation.
“During the EastRise launch, he demonstrated a deep respect for the brand, a clear understanding of its purpose, and an exceptional ability to translate that vision into compelling, authentic creative work.”
Brad MeerholzCreative executive and former Adrenaline creative directorLinkedIn recommendation · December 25, 2025My role
Content, photography, and launch support
The site used photographs of members, employees, businesses, and Vermont communities alongside product pages and guided tools.
- Content migration and conversion-weekend quality control
- Photography and brand-asset systems
- Image selection and preparation
- Front-end coding and CMS support
- Marketing playbook support
Site structure
Paths for members and prospective members
Help and Advice sections support self-service and financial education. Product pages link to applications, appointments, rates, calculators, and team members. The homepage gives members and prospective members separate starting points.
Website views
Public screenshots published by PixelSpoke.
Shown in an editorial sequence.
